Contact management vendor GoldMine has integrated its product with Constant Contact's online marketing tools. Users of GoldMine Premium 2013 will be able to use information on leads and customers from their application to create targeted email campaigns based on purchase history or other qualifying sales or communications factors. GoldMine users will also be able to view campaign results and detailed response information for each record. The product will also be featured in Constant Contact's online MarketPlace. Constant Contact can also create emails via its email template library and email designer without the need to code or know HTML.
GOLDMINE LINKS TO CONSTANT CONTACT
Bob Scott has been informing and entertaining the mid-market financial software community with his email newsletters for 10 years. And he has been covering this market through print publications for 18 years, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through 2009. He has covered the traditional tax and accounting profession during the same time and continues to address that as executive editor of the Progressive Accountant.