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EPICOR PURSUING LOWER END Featured

Craig McCollum, Epicor Software Epicor Software is putting a lot of effort in reaching the lower end of its market. "We have thousands of leads coming in," Craig McCollum, EVP for the Americas, said at the company's Insights conference this week. McCollum said these are largely customers coming off QuickBooks and "these people feel they don't have a place to go." Epicor's approach is to provide self-installable systems and to reach the prospects through telesales.

"That team is growing like crazy," he said. McCollum also said the versions of Epicor's software for this market haven't "required a lot of changes, although it has required a lot of pre-configuration" and needed to be simple to use. He pointed to the company's Eagle software in this area in which "We reduced about 80 percent of keystrokes to do functions". In a separate interview, sales VP Bob Aronson provided some refinement to the approach to the low end. "It's all about defining what we are going to deliver to that end of the spectrum," he said. In the retail market, a target customer would probably be a single store with "less than a couple of million in revenue." Aronson was less precise on the target distribution customer, which he said would "be less than x million and y users."

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