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ABILA RELEASES ASSOCIATION TOOL

Amanda Myers, AbilaaAbila has released an online Association Analyzer. The tool from the Austin, Texas-based nonprofit software company is designed to provide association professionals with personal and tailored member engagement strategies and recommendations. "We know from our recent Member Engagement Study that a gap exists between what members want from their associations and what associations believe members value," Amanda Myers, Abila's director of member strategy, said in a prepared statement.

"We designed this tool to help associations bridge this gap and foster deeper, more meaningful relationships with their members." The automated, self-guided assessment uses six questions to provide the data for its analysis. Abila said the process takes about 10 minutes to complete. Analysis and recommendations utilize best practice and industry data and research to generate the recommended steps. The quiz is available at https://associationanalyzer.abila.com.

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