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ARCHERPOINT ENTERING EUROPE Featured

On the heels of its purchase of Canada-based EC Advance, Dynamics reseller Archerpoint is entering Europe. “We are getting ready to hire our first employee in Europe,”  Greg Kraupp, CEO of the Atlanta, Ga.-based firm, said this week.

Kraup also wants to double  Archerpoint’s revenue in the next three to five years—it reported it had $24 million in annual revenue in its submission for this year's Bob Scott's VAR Stars. EC Advanced added 20 employees to the 100 already working with the firm and Kraupp, said the deal was necessary to make progress in Canada.  Archerpoint carries Dynamics NAV and 365 BC and both it and EC Advance selling LS Retail products.“This is going to give us additional scale for NAV, Business Central and  LSRetail,” he said. While Archerpoint previously had Canadian clients and employees in that country, without an office there,  “it’s been hard to get much traction.”  An office in Canada also lets the VAR avoid the unfavorable exchange rate when dealing with businesses north of the U.S. border.  The LS Retail business is one of the focuses of European expansion, which will start in the Netherlands "driven by a large global client opportunity”.  The combination of the two resellers will fuel the development of additional intellectual property. Geographic expansion should also help the NAV-to-BC upgrade business. Right now, “We have 20 people dedicated to doing nothing but upgrades,” Kraupp said.  Archerpoint has a “Get Current, Stay Current” program whereby a three-year subscription entitles clients to an unlimited number of upgrades and hot fixes. While the program has been around for five years, Kraup said, “it has been in force for the last 12 to 18 months.”

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