France-based reseller Prodware has decided to concentrate its business in Europe and the United Kingdom. The Sage and Dynamics reseller said this week it has reached agreement to sell Proware Israel to its country manager, Yossi Haimov and an investment fund, Babylon.

Prodware noted it sold its Tunisian operations “a couple of months ago” to the Prodware business managers there. Prodware’s announcement describe its overall action as “staying the course pursuing its 2016-2021 development strategy, reinforcing and consolidating its market position as leading business partner in Europe for mid-market companies and subsidiaries of large groups supporting their digital transformation.” It also said it planned to bolster its nearshore facilities in Eastern Europe in order to support its “Group production capability of certain service offerings”. The  Research and Development Center of Prodware Israel an 365x Scaler are not part of the sale. Deputy CEO Stéphane Conrard said the moves are a response to the COVID-19 crisis. “Our short-term strategy is to consolidate and secure our market footprint in geographies with significant growth potential where we feel we have the competitive edge and resources to achieve our revenue and profit margin objectives as per our development strategy,” he said in the prepared statement.

Last modified on Thursday, 17 September 2020
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