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NETSUITE OPENS NON-ERP VAR PROGRAM Featured

Oracle NetSuite has started a program for resellers who want to developer businesses around its non-ERP products lines. These applications include Bronto, OpenAir, and SuiteCommerce.

The Associate Solution Provider Program also providesa pathway to become an ERP Solution Provider partner” the company said in its recent announcement. Craig West, the VP who runs channel programs for the software company, said fewer than a dozen organizations have already enrolled. “There are partners who do not want to build an ERP practice,” West said. NetSuite has also enhanced its microvertical program, which currently supports more than 40 microverticals. The company says that VARs that enter specialized markets grow five times faster than those which don’t. West said the company has assembled a playbook of best practices. “It is really comprehensive,” West said. “It starts with how to assess the market.” That includes a view of competitors and price points.

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