"There is a move away from hardware refreshes and technology stacks and toward innovation," he said, calling software the "brains" of the innovation. SAP reported 18-percent IFRS software and related revenue growth in the Americas, and 10 percent growth for this country. Co-CEO Jim Hagemann-Snabe reported the company has 550 customers of its Business ByDesign application more than halfway through its 2012 goal of 1,000 customers. He also said that there are more than 180 resellers of ByD. "Increasingly we are selling larger customers with more than 100 users for By Design," Hagemann-Snabe said. Overall, SAP is predicting the largest software year in its history. Hagemann-Snabe said although many companies are going into ByD with a startup package of 25 to 50 users, "It is going a little bit up market because it is able to run complex businesses.