Estimated reading time: 0 minutes, 47 seconds

DYNAMICS: SO SIMPLE EVEN A CAVE MAN CAN USE IT?

Geico cave man

This pitch has probably been on the Microsoft Dynamics Web site for a while. But maybe I've just been spending too much time with Facebook. However, if the campaign didn't belong to Geico, you'd think about the only thing missing from the Microsoft spiel is a couple of guys with bushy eyebrows and a Cockney-speaking Gecko. "Microsoft Dynamics ERP works like Microsoft Office so everyone gets it."

The same phrase occurs later in a roughly two-minute loop of video, but with the letters "CRM" substituted for Dynamics ERP. Funny, some resellers and I were joking about this kind of appeal during this week's Intuit reseller conference. Remarking that the most important feature in a Microsoft product anyone more is how much it resembles Outlook, they agreed that Microsoft would soon be claiming that the four Dynamics ERP packages are just as easy to use. You just need to know the difference between a debit and credit for starters.
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