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ACCOUNTMATE TARGETS SAGE VARS
Picturing Sage as flip flopping in the market, AccountMate has been targeting the competitor’s reseller base via an email campaign. “We got a gigantic response,” says CEO David Dierke. "We had triple the number than we had seen in the past." AccountMate has sold itself to prospective channel partners as a company in which VARs can reach executives.
With executive turnover at Sage very notable this year, AccountMate is amplifying the theme of being able to reach the ear of a decision maker. Dierke said that nearly 44 percent of the emails sent were opened by recipients while there was a 2-percent return from the addresses contacted. Dierke said the smaller Sage resellers are finding they don’t have relationships left with the company.
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