But this week both roads lead to the latter URL and press announcements also reflect the simpler name. These include the news that the company has allied with CoMakeIT to establish a Global Delivery Center in Hyderabad, India. This is a big deal as Columbus said it will employ 200 Dynamics specialists within three years. The center will focus on developing industry vertical solutions for food, retail and manufacturing, customizations, implementations and support activities for all Columbus operations. The word "reseller" is used advisedly since Columbus has spent a good deal of time getting rid of reselling operations and building up the ISV side of the business. Along with the new name, a new logo other than the current new one might be in order.