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INFOR JUNKS EXPRESS BRAND

Stephan Scholl, InforFew things show the difference between the old and the new Infor than the company's decision to drop its Express. Announced last year, the brand was designed to unify product lines. But according to Stephan Scholl, the company's president, after CEO Charles Phillips heard bitter complaints about the name in recent meetings with resellers, he decided to ditch it.
"We are disbanding Infor Express," Scholl told the audience at this week's Infor Partner Summit. Those who sell the Infor Visual ERP line were particularly upset and one reason is that Express has become associated with applications stripped down for fast installation. Products will be called Infor10 Visual and Infor10 SyteLine and so on. Like many financial software companies, Infor has grown by acquisition and has an array of products, brands and different processes. The management that took over 18 months ago has a lot of work to do. Ed Auriemma, VP of finance and operations, said Infor wants to make it easier to deal with its back office, particularly ending manual preparation of contracts. The company has also moved toward uniformity in deciding to use and have its channel sell Salesforce.com. It's more than a sales arrangement - the CRM giant took an equity position in Infor. VARs can't sell to existing Salesforce customers and must also sell Inforce, the company's Social ERP and marketing product built on the Force.com platform. Infor also has some veteran products, particularly with Infor10 ERP Discrete iEnterprise (XA). At a meal, some channel members noted the increasing difficulty of finding RPG programmers for the installed based. And younger workers coming into manufacturing businesses don't want to deal with green screens. "We tell them it's thin client," one joked.
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