The question as always is what capabilities available at the enterprise level become standard features downstream. And how much will effort will it take the midmarket and small business to understand SRM, much less simply the potential of social media itself. It also seems early in the game as to where SRM and CRM interact in a world in which I'm not sure we have figure out the potential of CRM for many organizations. Above all, how well will the effort work to structure interactions that may work better when unstructured? In its approach, the Oracle suite includes the Oracle Social Network, a collaboration platform for users inside and outside the organization. There is also Oracle Social Marketing that is designed to enables marketers to centrally create, publish, moderate, manage, measure and report across multiple social campaigns and platforms. Oracle Social Engagement & Monitoring Cloud Service lets companies analyze social media interactions and provided tools for understanding customers and responding to them. Oracle Social Sites provides the editing tools for dynamically developing and launching social sites. And finally, there is Oracle Data and Insights, that provides information, directory and insights about common business entities.