But Reckon is already moving ahead with its right to develop products based on the Intuit technology without selling them under the Intuit product names. Reckon says it will rename its QuickBooks entry in the Australian market early next year. The Reckon Accounts personal software products include Personal 2013, Personal Plus 2013 and Home & Business 2013, which are already on shelves in Aussie retail stores, all of which substitute the word "Personal" for "Quicken". "The Quicken range of software is well recognized in Australia and New Zealand as one of the most sophisticated personal financial management software tools available. This won't change. We will continue to expand the functionality of the newly named Reckon Accounts personal range of products," Gavin Dixon, CEO of the company's business division, said in a prepared statement. The company also plans on rolling on new cloud applications in 2013. When the company's decision was made public, Reckon chief executive Clive Rabie said Reckon was not comfortable when data entered in software running on the Azure platform was stored in countries other than Australia "and subject to their laws."