Yury Larichev, AcumaticaAcumatica has promoted its relatively new COO to the job of CEO. Yury Larichev, who joined the company in April has taken over the position from Ezequiel Steiner who had been CEO since 2009. Steiner remains as president and a member of the board of directors. He will oversee strategy and operations and is responsible for the company's OEM business.
Before joining the cloud software vendor, Larichev had been Microsoft's general manager of worldwide SMB sales and marketing operations and joined Microsoft Russia in October 2009. The company has been doing some significant transformation work in the last year, launching a reseller advisory council in March. In April, the company also hired another Microsoft veteran, Stijn Hendrikse, as chief marketing officer. At one point, Hendrikse had been worldwide marketing responsibility for Microsoft's Small & Medium Business segment. Reseller Mike Silver joined in May to head partner consulting and the company quickly tiered its channel program. It started operating in Mexico in November and in December, Acumatica moved its headquarters from Bethesda, Md., to Kirkland, Wash. Last modified on Sunday, 16 June 2013
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Bob Scott

Bob Scott has been informing and entertaining the mid-market financial software community with his email newsletters for 10 years. And he has been covering this market through print publications for 18 years, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through 2009. He has covered the traditional tax and accounting profession during the same time and continues to address that as executive editor of the Progressive Accountant.

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