Estimated reading time: 1 minute, 36 seconds

THE IPOD-IZATION OF SOFTWARE

ipodIt was always been notable that my 22-year old daughter liked a lot of old music. Not just Led Zeppelin, the Hollies and the Beatles, but Billie Holiday and Louis Armstrong. And I attributed this to the Apple iPod – consumers can buy songs they like and not be forced to shell out for an album stuffed with music they do not want. So why should the same not be true of applications. Isn’t this what we are seeing with software?

Applications, those behemoths that have choked on code, are giving way to apps, which are vehicles that serve specific functions. And what if we could buy the functions we want, not those we do not use, just as with music? Years ago, I mulled about the possibility of software with mix-and-match functionality: say I could get the best features of Microsoft Word with the spellchecker from WordPerfect and that great “st” command from XyWrite, the journalist favorite, which could store a file and open a new one with a clear screen in a single stroke. That was never in the cards. But the market has been moving towards a different application model. There was a lot of talk about application mash-ups a few years ago, but that seems to have died down. About the same time came the role-based packages—you only see what you need. Now we are going the rest of the way—you don’t buy what you don’t need. This could be emerging in the tax research market where the platforms from the two major players, CCH and Thomson Reuters, have always been giants. CCH says customers are buying individual apps as needed and while that still links to the platform, it shows a way that smaller customers could get into these products, which have been beyond the reach of most. If you don’t need all of the research tools, why buy them?

 

 

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