Exact's decision to make five North American products essentially independent of the company underscores the direction, especially since the company expects Exact Online revenue growth of 30 percent to 50 percent over the next few years. Management announced changes that are new to Exact, but fairly standard elsewhere. That includes splitting the sales force into separate groups targeting new sales and the installed base. It also is going to more aggressively cultivate prospects with tools such as webinars. Van der Meijden the past practice was pretty much one of sending out 30-day free trials to leads and then waiting. It plans an active accountant program and the CEO discussed the ability of users to see their clients' books via the software. Strategically, Exact will push up and downmarket from its current position. That means serving companies with up to 2,500 employees and going down market to businesses with one to 10 workers and to reach them with accounting and vertical products. Exact Online serves that lower market, but intends to move the product into the 10 to 100-employee company market.