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SAN JOSE SIDEWALK WAR IN THE CLOUDS
Go outside the San Jose Convention Center and the hotels connected to it and those attending the NetSuite SuiteWorld conference immediately got pitches. On the conference's second night, there were Acumatica personnel stage along the route with signs showing the way to that vendor's reception in another hotel. Placed near them were representatives reportedly not employees, of hometown cloud vendor, Intacct, handing out maps to the city.
It was especially interesting since after Microsoft's Convergence conference in New Orleans in March, Intacct channel VP Taylor Macdonald had dissed Acumatica for its recruiting and marketing at a competitor's show. However, Intacct's approach was much blander than the Acumatica efforts and its marketing generally has been less interesting and less active since former marketing VP Dan Druker left the company in February 2012. Besides, Acumatica had the twins, the young actresses from New Orleans who are featured in their YouTube video. It's hard to top the catch phrase "You Can Have Us Any Way You Want," referring to Acumatica's having both on-premise and cloud products. The twins, present for Acumatica's reception, also had another slogan on the back of their T shirts "We Can Get You Up ... to the Cloud."
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