Microsoft CEO Steve Ballmer described the change as follows: "Kirill Tatarinov will continue to run Dynamics as is, but his product leaders will dotted line report to Qi Lu, his marketing leader will dotted line report to Tami Reller and his sales leader will dotted line report to the COO group." Tatarinov has held the position as president of Microsoft Business Solutions since July 2012, but the way the new units were described it doesn't sound like the name survived. In alumni news, former GPer Tami Reller has been Windows CFO for the last six years, according to her LinkedIn bio. She now "will lead all marketing with the field relationship as is today. Mark Penn will take a broad view of marketing strategy and will lead with Tami the newly centralized advertising and media functions." Her job sounds a bit like a rotation for promising executives. Overall, Balmer’s change eliminates divisions, such as the fictitious Microsoft Business Division in which MBS has been housed, and organizes by functions. Ballmer described these as follows “Engineering (including supply chain and datacenters), Marketing, Business Development and Evangelism, Advanced Strategy and Research, Finance, HR, Legal, and COO (including field, support, commercial operations and IT). Ballmer described it as a one-company approach. In my mind, I hear, "One ring ..."