“A lot of it is back to the basics and making sure we do it well, Schultz said. Conversations with a handful of Sage resellers yielded the same reaction that the company’s new management has gotten to its messages all year: They liked the message, but they’ve heard promises for years with little action and are waiting to see if things are different this time. Sage did have some specific points to deliver, including confirming the company's goals for 2010. Schultz said there was also "a lot of discussion around portfolio strategy, where does Accpac fit relative to MAS 90 relative to X3?" and there was discussion about pricing strategy and what sounds like an emerging Sage emphasis on total cost of ownership. Specific topics that are getting emphasis include recapturing customers who have dropped of maintenance plans and looking at the prices charged those who have been off plan for a long time, but might be convinced to sign up again. Executives also talked about changes to the traditional reliance on license fees, given the use of subscription models on the Internet. Schultz said Sage also needs more predictable service fees.