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SALESLOGIX BEING SOLD TO INFOR Featured

John Oechsle, SwiftpageSaleslogix's most recent owner, Swiftpage, is selling the product line to Infor. Swiftpage will concentrate on Act, purchased from Sage along with Saleslogix, in February 2013. Infor will launch industry-specific products as it backs away from Inforce CRM. In a prepared statement, Swiftpage, H. John Oechsle, said that “We can now fully focus on our core ‘DNA’ of helping micro and small businesses grow.” Sounds like a good move; SalesLogix and Act fit very differently in the market and I’ve been told on my than one occasion by Sage resellers that SalesLogix is  more high end than you’d think.

(Was a sale of Saleslogix the plan from the beginning? Hardly time to do otherwise.)  Infor trumpeted the deal with a headline “Infor Enters Cloud CRM Market with Agreement to Acquire Saleslogix”, which will be renamed Infor CRM and integrated with Infor's financial applications and emerge with Infor CRM Automotive, CRM Healthcare, CRM Public Sector and CRM Manufacturing. Infor will “continue to support and enhance Inforce”, which is built on Force.com The words “actively sell” are not inherent in this statement. This is the second time Infor has changed horses in the middle of the CRM stream. In 2011, it turned its back on its Dynamics CRM, used as the basis of Infor Business CRM, in favor of the now disfavored Inforce.

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