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XERO: BACK ON TRACK IN U.S.? Featured

Rod Drury, Xero Xero says it now has more than 400,000 users of its low-cost cloud-based accounting application. That means it has added 29,000 since the second quarter ended on September 30, an increase of 7.8 percent. By comparison, Intuit had 739,000 QuickBooks Online users when its first quarter ended on October 31, up from 683,000 when the fourth quarter ended on July 31, an 8.3-percent increase.

 The key phrase in Xero's announcement came from CEO Rod Drury, who said in prepared remarks, "Today, New Zealand and Australia's most-loved accounting platform has achieved a similar position in the UK and is back on track in the U.S." He did not further define "back on track". So if the Intuit train leaves the station at an 8.3-percent rate of increase and the Xero train takes off running at 7.8 percent, how long does it take Xero to catch up with Intuit? The good news for Xero is there's a big market out there—Intuit says 75 percent of its new QBO customers did not previously purchase Intuit products. So as long as it's not coming off the Xero base, the Kiwis are fine. But it does demonstrate how critical it is Xero build from its very small North American base, 22,000 on September 30. The other crucial factor is the ability of the competitors to penetrate the others' market. Xero has a small base in the U.S., but is strong in other English-speaking countries. Intuit historically dominates this country, but had little out-of-country presence. However, its international sales went up 170 percent for the last quarter.

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