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EDGEWATER BUYS CRM VAR Featured

Paul Colella, Zero2TenEdgewater Technology has purchased Zero2Ten, a Dynamics CRM VAR based in Alpharetta, Ga. Edgewater paid $5 million in cash up in an asset purchase to the company and its owners in a deal that included Zero2Ten EMEA, based in Manchester, England. Under an earn-out agreement over next two years, the maximum to be paid is about $8.6 million. For anyone attending Convergence this week, it was obvious CRM is the place to be to hold favor with Microsoft and the bigger, the better.

The parties reported the CRM firm, which focuses on manufacturers, has more than 800 clients worldwide the press releases. Zero2Ten's webpage says it serves more than 100 manufacturing companies and its LinkedIn page reports more than 1,000 deployments "more than any other Microsoft Dynamics CRM partner worldwide." Zero2Ten utilizes a fixed-fee-only approach and was also described as having "combined a unique customer engagement lifecycle with a rapid deployment methodology featuring a structured adoption and continual learning offering for its customers." Zero2Ten, founded in 2008 by Paul Colella and Ryan Casey, was the Dynamics Cloud Partner of the Year for 2014, the third time in four years it won that honor. It made the Inner Circle last year and the President's Club, each for three consecutive years. I'm assuming some readers out there can calculate Zero2Ten's revenue based on current multiples and that the deal was reported because it was material to Edgewater's operations, which produced $41.4 million in revenue last year.

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