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FOURLANE AGAIN TOP INTUIT VAR Featured

Marjorie Adams, FourlaneFourlane has been named Intuit's Reseller Partner of the Year for 2015. It is the fifth time the Austin, Texas-based organization has received the honor. Fourlane carries QuickBooks, QuickBooks Point of Sale and QuickBooks Enterprise Solutions and says it had triple-digit growth for QBES. Fourlane is headed by CEO Marjorie Adams, whose firm provides bookkeeping, CFO and tax preparation services. Simon Pass, sales leader for the Intuit reseller program, called Fourlane," an important part of Intuit's Reseller channel."

That is an interesting characterization since Intuit has never, or at least for age, publicized the fact it has reseller awards. There might be more Intuit Resellers considered for the VAR Star selection each year if Intuit was interested. (Fourlane was selected this year). Intuit's attitude towards publicity for its channel was displayed when during the first QuickBooks Connect conference in the fall of 2004, I discovered a channel conference was occurring in a hotel across the street from the one in which Connect was being held. After I tweeted that Intuit had not publicized the conference, a PR person from the company responded with a tweet that since there was no news, the company saw no need to tell us the conference was being held. Most PR people will sell their souls if a reporter shows even the faintest interest in something their companies are doing.

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