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BLACKBAUD: CHANNEL GROWING Featured

Chris Clinton, BlackbaudIt is not contributing significantly to revenue, yet, but the new channel being assembled by nonprofit software vendor Blackbaud, is growing. "We are signing up new VARs at a pretty decent clip," CEO Mike Gianoni said during this week's earnings webcast. Gianoni gave no numbers for the size of the channel. However, he emphasized the company plans to approach resellers differently than when it had a channel that it disbanded several years ago.

Gianoni continued, "We have had VARs in the business in the past and hadn't done a great job in managing and driving that channel. We have changed the structure." The company has not issued any press releases about reseller signings for the program, which is led by Chris Clinton, and Gianoni said the channel did not produce significant revenue for the first quarter ended January 31 because it is so new. Despite the growth, there was no statement about when reseller contribution might become a bigger factor. "We think it will be interesting in future periods as the VARs come up to speed in a more collaborative way than we've done in the past," Gianoni said. He said the prior program did not represent a win-win for the company and its channel, but the new one will.

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