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AVALARA HAS FIRST CONFERENCE Featured

Scott McFarlane, AvalaraThe fact that Avalara introduced its CertCapture Mobile Scan App this week was probably not the company's most interesting news this week. The greater interest for most lies with its first-ever user conference, Crush 2016, held this week on Bourbon Street in New Orleans. the sales-and-use-tax company, which likes to party in a big way, led many of the 250 conference attendees who showed up behind a Dixieland band down Bourbon Street to the different restaurants where food was offered on consecutive nights of the show.

From a veteran show attendee point of view, the most important thing was the keynote and other presentations from the main stage had engaging content and weren't just the cheerleading from executives and some kind of mandatory outside motivational speaker that is the stock in trade of many conferences. CEO Scott McFarlane gave an effective speech combining history with talk about company values. The presentations by sponsoring vendors were even interesting, related to issues and not just pitching product.

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