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XERO, INTUIT AND THE REST? Featured

Russell Fujioka, XeroThe thought had been on my mind for a while that the low-end of the market has had far less noise from the players that swarmed into public in the last few years. It's seemed like Intuit, Xero and basically not much from anyone else. That gave me a chance to set up an easy kick for Russell Fujioka, president of Xero North America, with a question about the seeming disappearance of the great amount of noise we saw for a while with cloud-based accounting at this level.

"In the U.S., it's only about Intuit and Xero," he said, taking the easy setup. We have not heard much from Kashoo since it got an investment from Paychex which is marketing a Kashoo-based product to its customer base. Wave Accounting has not issued a press release since May 2015 when it closed a $10 million (Canadian) round of funding. If things go as announced, we should be hearing soon from FreshBooks as on February 2, founder Mike McDerment wrote a letter about the new Beginning in the summer of 2016, you'll have access to the new FreshBooks being written. "Beginning in the summer of 2016, you'll have access to the new FreshBooks," he says. In its last earnings webcast, Sage admitted it is still the early days for Sage One in the United States and Exact came out with a practice management package for accountants whose clients are using Exact Online, but I can't say that there is a tremendous amount of buzz for either. The real fight still seems to be how much headway can Xero make in the United State compared to how much impact Intuit can have outside of the country. The battle is for one company to become powerful in both areas. That's apparently trickier than it sounds as in a recent presentation, Intuit EVP Dan Wernikoff admitted that his company's efforts to move QuickBooks into new countries did have some problems "We launched with not completely compliant solutions," Wernikoff said, not listing the countries involved.

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