At its recent SME Summit, the company also outlined its product tiers, loosely defined in terms of employees: S4 Hana for companies down to 1500 employees, ByD for staffs from 350 to 1,500, and Business One below 350 workers. Still, the company confessed that it has not made enough noise among smaller companies. "We have left a vacuum in the SMB space," according to Mika Yamamoto, chief marketing officer for the company's SAP Team since June. "We are not there right now. We have not invested in the marketing dollars." Barry Padgett, who came over from SAP's Concur operations in July, said it plans to increase marketing spending by five times over the next 12 months. Executives said there are 3,000 ByD customers and Padgett, president of the SMB unit, at one point said ByD had been almost "a solution in search of a problem." However, he said the company is firm in its intention to market the product.
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SAP POSITIONS BYD Featured
SAP has committed itself to stand behind its often-denigrated Business ByDesign cloud software. "We want to make sure Business ByDesign is the de facto ERP cloud product for the SME space," said Rodolpho Cardenuto, president of SAP's global channels and general business.
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