The follows the September arrival of Microsoft veteran, Christian Pedersen, as  chief product officer, and former Sage exec Alan Laing as managing director for United Kingdom and Ireland, a title he had also had at Sage. Roveda was most recently the Guanajuato, Mexico-based managing director for the Berlac Group from July 2015 through September 2015. Keith was with Hewlett Packard Enterprise from August 2014 through October 2017, where she was VP of EMEA Sales and the U.K. Ireland HR director, during that time.