It was a bit more subtle than a Donald Trump Tweet. Current events suggests a reason for the hammering: Oracle is under pressure to move to the cloud. It has been sued by those who claim it exaggerated how quickly it was making the transition. And its purchase of NetSuite was one of the methods it adopted to migrate faster. Whatever the customer reaction, some analysts were very weary. One was holding his head in his hands. I leaned over and whispered, “I think the message is 'Buy the Oracle Stack’”. He winced. NetSuite’s messaging about the product being the last one you’ll ever need to buy made its appearance in a different guise when Steve Miranda,  EVP of Oracle Application Product Development, told the crowd, “We want the move to Oracle Cloud to be the last upgrade you ever do.” There were some direct assaults on the best-of-breed concept, a clear message to not buy a bunch of products from different vendors. In a main stage presentation, Derek Gafford, EVP of TrueBlue, said before the migration of his company to the Oracle Cloud, his company had 20 separate applications. So to save money. it displaced many products—Workday, Infor and ADP were cited. “We were spending so much time getting all of these applications to work together,” Gafford said. The kicker, of course, is the results. “We tripled in size,” he said. Many sessions had an obvious theme—Welcome to Happy User Land. These included One Finance Transformation at ARGO Group; Oracle EPM Cloud Helps Blue Nile and Graniterock Scale for Growth; Mitsubishi Electric Puts Innovation in Hyper Drive with Oracle Cloud :Veterinary Health Group Transitions to Oracle ERP and Oracle HCM Cloud; Western Digital’s Planning and Forecasting: Oracle Enterprise Planning and Budgeting Cloud Service; Emblem Health’s Journey to Value and Innovation (Penn National Insurance Secures its Future with Oracle Cloud.