Avalara is looking to a future in which customers will sign up for its products without the assistance of any of Avalara’s staff, according to chief product officer Sanjay Parthasarathy. He made his comments at the software company’s Investor Day, which was held concurrently with this week’s Avalara Crush conference which was held in Huntington Beach, Calif.

 Zero touch was one of six areas Parthasarathy said Avalara is focusing on and one of two which are longer term. Zero touch “gives us a lot more flexibility to bring customers on board without a single person at Avalara doing any handholding," he said. The other long-term focus is what he calls “Government in the Middle”. That means governments will increasingly want live filings on transactions which is occurring in Brazil, Italy, Hungary and Spain. The countries want sellers to file transactions live and approve them before invoices are issued. In Brazil, Parthasarathy said, the government wants payment every time an invoice is finalized. This trend “will come to the U.S.,” he said. The other focus are connectors and content. “This is our bread and butter,” Parthasarathy said. “We will double down on connectors and content.” This week, Avalara said it had added 17 new connectors to the hundreds already available. Another is trying to win the business of marketplaces. “Hundreds or thousands of sellers come online when we win one of these marketplaces.” An additional area of foucs, automation, means that the more Avalara can automate indirect tax processes, the more it can meet the requirements of potential customers. Finally is the unified customer experience which Parthasarathy defined as user interface, plus how data flows from end to end.

Last modified on Friday, 10 May 2019
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