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SAGE TAKES FUNDRAISING ONLINE

A pure SaaS product in a family of on-premise models, Sage Fundraising Online, is getting touted as at least a minor breakthrough product and based on some limited interviews with MIP resellers, it's going to get a good reception. Bruce Nickerson of B.L. Nickerson & Associates of Mendham, N.J., said advantages include that there's it's very easy to install and that the pricing beats virtually “anything out there.” The importance of Fundraising Online goes beyond the VARs like Nickerson, who sell Sage’s MIP NFP accounting line.

There are many Accpac resellers who have NFP clients, particularly in the land of Accpac (Canada), according to Krista Endsley, SVP and GM for Sage’s Nonprofit Solutions unit. One feature cited as extremely useful to fundraising is the ability to push fundraising forms out to social media sites. So an organization could quickly shift its fundraising efforts from a disaster like the Haitian earthquake to floods in the South. The system is moving rapidly into the reseller channel with authorizations being made for free for members of the Sage Accountants Network attending the Insights conference. Although only 52 SAN members were signed up for the conference, many VARs, which have accountants on staff or among their ownership, were enlisting at the show and becoming authorized for the fundraising product. Sage gets its money be taking a small slice of every transaction, about four to five cents of each fundraising dollar and is splitting that with resellers. Endsley said that in five years a VAR that brought in 50 fundraising customers could establish a sizable source of  recurring income. Sage also uses its own Payment Systems as the preferred vendor for handling payments.

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