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BLACKBAUD STARTS CPA PROGRAM

Scott Bechler BlackbaudBlackbaud is taking the wraps off a CPA referral program this week. But beyond that is the question about the company’s plans to implement a new channel program, something it had talked about early this year.



The CPA program is a typical referral program in which members can qualify for fees if they recommend a potential customer who buys Blackbaud’s Financial Edge Fund Accounting software. “We want to offer something for CPAs and to help them and encourage them to work with nonprofit,” say Scott Bechler, the company’s VP of partnerships. Accountants can qualify for a 10-percent discount on product but recognizing that CPAs often do not want to receive commissions those can be given to the customer . And as to the possibility of a new reseller program? That depends on how Blackbaud integrates the channel programs of newly purchased Convio. “From a partnership perspective, they [Convio] have some nice programs,” Bechler says. “Convio has some programs that we did not have that we will probably embrace."

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