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DYNAMICS CRM GETS MARKETINGPILOT

Bob Stutz, MicrosoftMicrosoft has acquired MarketingPilot, a marketing tool that has become part of the Dynamics CRM operation. A blog by Bob Stutz, corporate VP for Dynamics CRM, describes the acquired operation as one that "provides Integrated Marketing Management solutions that allow organizations to better understand their customers, manage and streamline marketing operations and create automated and measurable multi-channel marketing campaigns".
Stutz says plans for MarketingPilot will be discussed at Convergence in March. MarketingPilot's employees have become part of Microsoft Business Solutions. Based in Evanston, Ill., the acquired company is a wholly owned subsidiary of Microsoft and, for the moment, still has its own website. Its separate products include - Integrated Marketing Management Agency Management System Media Buying & Planning and Option Multiple Organization Option. Stutz himself is a fairly new name in the Dynamics CRM business. He started on the job in April after a stint at H-P as SVP and GM of Business Solutions from February 2011 through April and before that he was at SAP from June 2005 through December 2010 where he served as EVP of Industry Solutions and corporate officer for the SAP Group. That's an extremely interesting background. Before that, he was a corporate VP at Siebel Systems. The LinkedIn page of the prior incumbent, Brad Wilson, shows he was GM of Dynamics CRM through January.
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