About two years ago, Scott Kost, who was running Eide’s tech operations, said the firm had gotten out of software reselling. The other firm, Chicago-based BPS (originally Business Productivity Systems), is a Dynamics GP/SL/CRM reseller and is led by two CPAs, Marc Moskowitz and Mark Zivin. Years ago, they were very visible at AICPA Technology conferences as presenters. Since the press release quoted Victor Puchi, Eide Bailly’s director of accounting services, I asked if it is providing more outsourced accounting than reselling services. Craig West, who leads the NetSuite partner program, says that Eide Bailly is doing all the things a reseller does, except NetSuite’s program is more a broker/referral model. That's a term I don’t remember hearing before. The company also signed three cloud VARs: Cirrus eBusiness of Mount Laurel, N.J., Business Intelligence 101 of Livermore, Calif., and Avankia of Nashville.