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ACUMATICA HIRES JAEGER TO RECRUIT VARS

Dawn Jaeger, AcumaticaAcumatica has hired Dawn Jaeger, who had led channel development for SugarCRM. Jaeger was director of global channel development for SugarCRM from August 2011 until this week. Before that she was with SAP from January 2005 through July 2011 and was senior channel development manager for SAP Business ByDesign for the last 11 months or tenure there.

What was that I was saying last week about the Infor, SAP and SugarCRM channel programs stalling? One of the problems may be that vendors don't know how many resellers it takes to cover a particular geography because of the impact of digital technologies - virtualization, remote software, social media, and on and on - which let VARs cover more territory. It's doubtful resellers or vendors completely understand how much geography a particular channel partner can cover as the platform shifts to the web. I also have a sneaking suspicion that the on-premise VARs are having more trouble making the switch than anticipated and startups for web products are as under-capitalized and resource constrained as new companies usually are.

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