Dan Wernikoff, IntuitA deal through which Intuit encouraged QuickBooks users to migrate to Intacct to meet growth needs has ended. The arrangement ended quietly in the last few months, according to Dan Wernikoff, VP and general manager of Intuit's Small Business Financial Solutions Division. The program, which began late in 2011, was designed to encourage QuickBooks users to move to Intacct's Internet-based accounting application when they had outgrown the Intuit product and the companies conducted joint marketing.

However, Wernikoff noted, "It's really hard to identify the moment a business is ready to move." Instead, Intuit is serving those clients with more robust modules within QuickBooks Enterprise Solutions, such as Advanced Inventory, already on the market, and the  soon-to-be introduced Pricing Module, which helps businesses manage complex pricing models. It sounds like more verticalized modules will probably be developed. Lack of that kind of functionality was one of the things that blunted the channel's interest in QBES. I’m not sure Intuit wants to revitalized the reseller base, but this could help a bit.

Last modified on Monday, 09 September 2013
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