He noted that the Charleston, S.C.-based company has a "large part of our sales force that offers payments capability" and that Blackbaud is adding to its sales force for a variety of products, including payments. While Blackbaud once had a point solution in payments, it is increasingly offering that as part what the company calls "pre-integrated" applications. That integrated approach also applies to its analytics products. Gianoni says offering integrated products is something that Blackbaud can do and many smaller competitors can't. He noted that many of the same comments he made about payments applied to analytics, including the ability to cross sell, which he said is in the early days.
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PAYMENTS—MAJOR BLACKBAUD INITIATIVE Featured
Nonprofit vendor Blackbaud started delivering the message in its first-quarter results that payments is one of its big initiatives for the year. That came across with increasing strength during presentations by the company's executives at the recent Jefferies 2014 Global Technology, Media and Telecom conference "Our payments is not integrated with all our platforms, but it will be," said CEO Mike Gianoni.
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