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EXACT ALTERS U.S. ONLINE MARKETING Featured

Erik van der Meijden, ExactExact has decided to market its own accounting products with Exact Online as it tries to kick start sales of the new cloud product in the United States. Exact entered the market here last year by selling Exact Online in combination with QuickBooks. But in a news-filled earnings webcast this week for the second quarter ended June 30, CEO Erik van der Meijden said customers “can buy our integrated solution, or they can buy our industry solution in combination with QuickBooks.” Exact is also going to leverage three U.S. manufacturing software units--Macola, JobBoss and Max--with Exact Online JobBoss launching during the current quarter.

Exact will use the three American product units and JobBoss and Macola resellers to push Exact Online. Max is sold only directly. With an improvement in overall financial results following what Van der Meijden termed “the fourth quarter in a row of operational revenue growth", the company is “considering interest in a public offering.”  The manufacturing packages are part of Exact’s Specialized Solutions, which is getting smaller with the decision to sell Lohn and Longview, and reported $15.7 million in revenue, up 5.1 percent over last year’s corresponding period with the improved U.S. economy helping. Company-wide net income was about $18.7 million, off 10.6 percent from a year earlier. Revenue of about $143 million increased by 1.5 percent, 3.5 percent operationally. Exact has received bids for its shares from outside parties, but has concluded the bids are low. Van der Meijden said there would be no deal soon "if at all". However, the plans for the offering suggest that a deal is not likely.

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