Vetter this week described her role as being "an advocate within the organization—to help accountants change over on a modern practice." That includes helping them study workflow and pricing services. She said the most important decision is "finding a vertical niche that's right for your practice." Vetter joined the New Zealand-based cloud software vendor in January 2014 as global VP education and enablement. She retains that role. The company's official statement was that "Amy will draw together customer and partner needs, innovation road map, product and message to market; all into a concise vision for accountants and their journey towards the modern practice."