The integration with Sugar CRM means sales teams can find “sales-ready leads faster in the buyer’s journey by taking advantage of the seamless exchange of information,” according to FBSG’s announcement. With the link, users can monitor the Conversica assistant’s performance from within Sugar, handover leads to Conversica for processing, display Conversica fields under leads and contacts, conversations history and dashboards in Sugar. Users can also transfer Conversica conversations to a contact in Sugar once a lead is converted In September, Conversica raised $20 million Series D funding in a round led by Hollyport Capital.