ADAPTIVE CHANGES NAME

John Herr, Adaptive InsightsCloud company Adaptive Planning has changed its name to Adaptive Insights. The Palo Alto, Calif.-based company says the rebranding "reflects Adaptive's broad and innovative product suite as the company rapidly expands its customer base and further cements its leadership in enterprise and international markets." If you look at the list of product names on the company's website - in which Adaptive Planning is only one of several products - the change makes a good deal of sense. 

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