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F-FORCE BUILDS AUSSIE/N.Z. CHANNEL Featured

FinancialForce is building a channel in Australia and New Zealand. The initiative was announced recently in a LinkedIn post by Jeff Edwards, the software company’s VP of global channels.

In tbe post, Edwards says the company is looking for “a world class entrepreneur to recruit, manage and grow this ecosystem”. There have not been many public announcements about the channel-building effort since Edwards joined FinancialForce in October 2018. But LinkedIn profiles show some important changes in personnel in the last.year. Notably, FinancialForce hired Peter Sinanian as director of global partner marketing in May, after he spent 13 years eight months at Oracle in channel jobs. Sinanian was principal marketing manager, global strategic partners from February 2011 until taking the new position. Morgan Wheaton became director of ISV Alliances in May after two years as senior director of the software company's Microsoft alliance and prior to that he was with Microsoft for 13 years five months and was director of the cloud solution provider program, worldwide partner group from August 2015 through May 2017. Leon Schwartz became partner success manager in February after serving as a solution design consultant at FinancialForce for five years four months. Art Brault became  VP of channel sales and alliances in March after serving as the company’s director of systems integrator and strategic alliances.  Brault was director of partner alliances for Unit4 Global from October 2014 through January 2017.

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