The CEO chair at Alfapeople has been spinning a bit quickly in the last two years. In November, the Dynamics VAR, which is a retail specialist, brought back Michael Gaardboe, who gave up the job in January 2018.

His tenure now book ends two relatively short-term occupants of the office. Gaardboe, who held the top executive spot from 2009, gave it up to Dominik Steiner who occupied the chair from January 2018 June 2019—actually his hiring called him CEO but his LinkedIn page uses the phrase “general manager”. And his stint overlapped Michael Rasmussen, who became CEO in March last year. Alfapeople’s announcement about the latter’s status is one most people don’t like on their resume: “Michael Rasmussen will now focus on sales and, in the short term, his role will be to assist local teams in executing our pipeline, consulting and support on enterprise deals.” I assume short-term may be fairly short. Gaardboe’s return signals a shift in strategy with more power going out to local markets. “Decentralization and the consideration of regional and local differentiators will allow the company to build an even stronger foundation for its long-term global business development,” the announcement said. Gaardboe was also the founder of Denmark-based Dynamics VAR and developer, Columbus.

Last modified on Friday, 03 January 2020
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