He was with Loyakk starting in 2012 where he served as CEO and chief marketing officer. He was with SAP from 2004 through 2012 where he was group VP of  marketing for enterprise solutions, digital business and partner marketing. His hiring comes as the sales tax software company has been hiring new execs across its operation. After picking a new leadership team early in the year it brought in Steve Lomax as managing director of EMEA; Jay Lee as chief marketing officer in November; and Simon Kelly as VP of sales for its EMEA business in December.