Chriss made his comments during this week’s webcast of the BofA  Securities 2020 Global Technology Conference, but did not specify when the policy was imposed. He noted that as QBO users reach ”certain thresholds” they are automatically upgraded to QBO Advanced, which incurs an additional cost. “It doesn’t mean they don’t use the product (Advanced),” Chriss said. However, those users do not result a higher bill as a result of the migration, right now. Before Advanced, the customers at the higher end of the QB line, who were outgrowing the product, had  the lowest score for users’ willingness to recommend the product to others. Now, it has one of the highest ratings, said Chriss, who described the price point as being “two times our previous SKUs.”