The company says that in exchange, firms receive access to variety of technology stacks, both Sage and non Sage. “This is an accelerator program,” according to A.Z. Zabala, senior director of sales and strategy, who leads a program that is in addition to the historical Sage Accountant Program and Sage Intacct Accounting Program. Sage will pay for search engine optimization and remote process automation.  However, the program excludes Intacct—which is the Sage product of the future and the one true cloud accounting application in the Sage portfolio in the mid-market. This is not a program for very small firms. It is for firms that are large enough to contemplate growth—I would almost define it as firms that were ideal for the old Peachtree consulting program (Sage 50). Zabala says thess firms are “Developed enough to have web site, to have a sales process.” As of mid-August, there were six active firms and “seven more that are ready to get started or evaluated,” Zabala says. Asked how Sage will ensure that leads are not just 20 names sent over, Zabala says the company has a team to work with the firms. Also, the agreement is not legally binding. A question submitted after the interview—who gets the leads Sage or resellers— took six days to get the following answer that Sage keeps the leads