Prior to his tenure there Kraus founded Leading Results, which become a Platinum HubSpot agency and Master Duct Tape Marketing coach. He spent five years two months with SAP where he was VP for that vendor’s Business One financial software from March 2003 through April 2008 and he returned to SAP for three months at SAP as VP of market development in 2009. Earlier in his career, Kraus spent eight years 10 years with the former Great Plains Software.