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FISHBOWL VARS MUST CHOOSE ROLE

Fishbowl Inventory has given its resellers until June 30 to decide where they want to fit in the company's new VAR program. Current participants must choose between working as referring consults or preferred VARs. That requirement was outlined in a video of a session about the new program, available on the vendor's Web site.

Those who want to be VARs need to maintain $50,000 in annual sales, according to Cade Close, the company's sales consultant who described many elements of the program. VARs pay a fee of $1,195 which covers two days of training at Fishbowl's headquarters in Orem, Utah. Candidates must complete the training and pass a certification exam within six month from the time they register. The referral program has two parts with those participating in the basic program assigned a sales consultant and receiving a 5 percent commission from successful referrals. There are no fees for that portion of the program. Referring consultants, who pay a $495 registration fee, get an assigned consultant and access to sales material. They receive 10-percent commission on sales made to registered leads. They take a two-hour Internet-based training course and need to pass a basic examination. VARs get margins ranging from 30 percent to 50 percent. They don't receive commissions on hardware, but where they once didn't make money on services they can now get 10 percent issued as a sales credit.

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