The company said at this week's Adaptive Live conference that means personalization and updating can be handled by the dashboard owner. "Analytics aren't just for BI analysts anymore, and we see this at all levels and across all industries," said Bhaskar Himatsingka, chief product officer at Adaptive Insights. Users can also personalize the dashboards. In-context analytics mean there is no need to download data from other applications as users can drill down into any data point. The suite's visual capabilities include sparklines, scorecards, and CPM-specific charts like waterfalls and visualizations of period over period analysis and variances.