A lever? I asked a NetSuite exec. "A big lever," he replied. My understanding if NetSuite has a contract with San Jose for the next year, but is going to the Moscone Center in San Francisco after that. The large black and white grid being displayed during the delay instead of the images from the multi-media presentation may speed this up. NetSuite also went to what I now know is called unibranding, with all exhibitors required to have booths with the same no-frills design, no ostentatious display. Sage is doing the same thing with kiosks at its Summit conference in July. I don't know that you can call the NetSuite displays kiosks—they look like a bit higher level. The big difference is that one exhibitor said just before the keynote delay that NetSuite was doing an excellent job in managing the show. The same person opined the layout on the Sage exhibit hall floor in Las Vegas in July "is awful."
NETSUITE: THE ART OF THE SHOW Featured
NetSuite broke new ground in exhibit hall management for this midmarket accounting business this year, highly effective management. At least, it did one thing not seen at most (if any) accounting conferences in the last two decades, setting the entrance to the keynote hall through the exhibits and leaving time between breakfast and the 9 am keynote. This is obviously a benefit to paying exhibitors. It turned out to be a much longer time than expected to see exhibits when the San Jose Convention Center technical system wasn't up to snuff, a fact likely to play in negotiations.
